I do not claim to be an expert at advertising or party planning. Yes, a book launch party can be a lot of fun, but its a lot of work, and its not for everybody. Launch a press release creating a press release around your book release party is a brilliant way to get more attention for your book. How to throw a kickass launch party on the cheap david goldenberg october 21, 2009 6. How to throw a book launch party on a budget tips and ideas. In the last six months i have received numerous invitations to launch parties for startup companies as well as being asked to do various talks on how to throw the perfect startup launch party. The virtual book party was an allday event noon until 8 pm, following a format i copied from a similar event hosted by normandie fischer for the launch of her novel, sailing out of darkness. When i had a launch party for my first novel, mist last october, waving over my head at paty jager who was a huge help. Heres how to throw a book launch party that brings you massive sales. Send out an email newsletter to your mailing list with a link to buy your book. Its the one moment when everyone forgets about all the publicity and outreach theyll still have to do in the upcoming monthsor even yearsand just wants to celebrate the fact that the book is finally out there in the world, in the hands of readers.
Host a successful book launch event advantageforbesbooks. Along with any other post launch marketing youve got planned, you need to follow up with everyone who came along friends, family, strangers and if there were press in attendance, send out a prewritten press release along with photos, to make the job of writing about the launch do really easy. Hey guys and welcome back it has been officially one week since my book launch party and i just wanted to share some of the things that i learned in preparation for my party. Consider one or more of these 12 creative book launch ideas to build some buzz for. How to host a virtual book party where writers win. Check out the free flyer i made on for all the details. How to throw a book launch party that isnt a waste of.
How to plan and throw a memorable author book launch party. When my book came out last september, one of my friends who also happens to be a baker par excellence, made me a launch book signing party it was a lot of fun. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketing wise, for your next launch, whenever it is. After putting together and throwing a book launch party with three weeks notice, id like to share what worked versus what i would have done differently so you can have a successful book launch party. You must start your book marketing with a bang as we mentioned a few weeks back. Media outlets get press releases every day, and even though there can be an interest just based on the subject matter, a press release focusing on an event in support of the book might get more media attention.
This book launch is a marketing strategy too utilize it. How about another tip for a successful book launch party. With their permission, you could use the comments in your future publicity. Like a mentioned above, there are three key strategies that you need to master as a writer.
Whether you are launching a new product, brand, book or. Publishing a book is an incredible milestone that deserves a serious celebration. Most book launch parties are for novels, but the best parties are those for kids books because then everyone can come for the fun. They also handle paid advertising campaigns, including scheduling. How to plan a successful book launch party write a. We had food that was mentioned in the book plus wine. Throwing a launch party involves the typical party planning, from selecting the venue to ordering the catering and sending out invitations. If youre selfpublishing or releasing a book through a small press, being pampered isnt usually part of the equation. See below for additional links on items that i ordered to help add some. Here are a few tips to bring your new product launch event ideas to reality. There are various views on whether or not to sell books at the party. Nevertheless, an awesome venue for your corporate event certainly helps with marketing an attendee experience. So im going to focus on how to create a fun online launch party, much like i did for my book, home sweet home page.
Here are nine handy tips for planning a successful book launch. He has served several book publishing companies as a publicist, book editor, and acquisitions editor. But i have thrown three book launch events, sending my publications out to readers. My publisher puts together book club kits, reading guides, and lists of praise. For example, dont invite politicians if youve never been involved in politics, and what you really want to promote is a highend luxury fashion brand. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book. When you schedule a book launch party or event, the goal is to gather people who already know, like, and trust you so that you can create the opportunity for a more intimate encounter with you as the author. Book launch party invitation new book launch party invites were getting close to the book launch party, and i had to share the amazing invites with you. A successful book launch begins with a marketing plan. You will hear the wise, ink gang say more than once that a book launch party is the first major book marketing secret to jump start book sales. Before you host your book launch party, read these 10 tips to ensure you make the most of the event. An outstanding book launch party can attract publicity, engage readers and drive sales. There are a few things to keep in mind while planning your schedule, including. By chris robley originally published on bookbaby blog here.
Check out these 12 creative book launch ideas peerspace. Here are 11 steps to throwing a successful launch party for your startup andor app. Dont forget to advertise your book launch on social media. A book launch party will create buzz for your book, give your friends a chance to celebrate with you, and may generate more than a few sales. Last month i talked about how to plan a physical book launch party this month, lets discuss how to host a virtual online book launch party using social media. As i say in my video, i have two reasons for holding a launch party on publication day. A few weeks ago, i received an invitation to the launch party of a startup modeling agency. How to throw a book launch party that isnt a waste of time. Before we start let me explain the last event i went to.
Throwing a book launch party is an outstanding way to launch your book and drum up interest and even free publicity by word of mouth or online. By building on these foundations, you will be more likely to create a successful book launch for your book and build your dream career as a writer. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. Book launch party invitation luxury 64 best images about book launch party inspiration on st. How to throw a book launch party that brings you sales. Most retailers will allow you to put up flyers advertising the event as well. But know that the party is more about the sale and breaking even than it is about the party. Not only is it a great chance to build publicity for the book, but. In addition to publishing books, we offer some publicity services, such as. Hi everyone thank you for watching my tips on how to have a successful book launch party. Its the one moment when all the blood, sweat, and tears that went into a book finally pay off. It can be super fun and a great way to meet your fans and present your book, but if you want straight up roi and sales, youll want to follow more tried and true methods for making sales. A book launch party is the perfect opportunity to showcase your work.
All successful sales have a marketing strategy behind them. And maybe i have learned a few things, maybe enough to help with your launch. Read on for tips on promoting yourself with a wellexecuted book launch party. Have you thought about holding a launch party for your new book. If you have any other book launch event ideas youd like to share or maybe share some ideas you ave seen at other book launches, feel free to share them below. See more ideas about book launch, launch party and product launch. This made me think that perhaps a how to throw the perfect startup party post was necessary. I personally think selling the book at the launch event, discounted price, and.
Many authors ask me whether they should have a book launch party. Get advice from a pr pro and learn to hire a freelance book publicist. Discover how to attract more faces, book a new website launch platform. Read on for best practices for a successful book launch party. How to plan a great book launch party is one of those things youll develop with practice. What to do on your book launch day make a living writing. If you dont want the expense or the stress of a traditional event, you have a great alternative by doing it online. Given the importance of these considerations, the sheer number of lists that one finds when simply googling book launch party shouldnt come as a surprise, but. If youre selfpublishing a book or releasing one with a small press, being pampered often isnt in the equation. Obviously, you want the emphasis to be on the product not the venue. Where marketing is the stuff that might get a budget from your publisher merchandise, book trailers, adverts in tube stations publicity is the sort of promotion that doesnt require a budget social media, blog tours, placements in local papers.
I would love to invite you to my book launch party for caught between two curses on march 21. Hold a launch party or other book release event if you want to. Not every book warrants a live launch event, and not every author is ready to engage in the process of hosting a successful affair. Book launch parties celebrate your big accomplishment while also amplifying your marketing strategy. A bit more on the note of who to invite to your business launch party. Looking back on that whirlwind evening, here are a list of 10 ingredients necessary to pull off a spectacular book launch party. There is so much to do to market ones book, and leaving it up to the publisher is not a. How to create a book marketing and publicity campaign. I didnt find great resources on the web, so i thought id save all my fellow authors out there some trouble and time. Realworld book launches are useful for getting the word out about your print book via press releases to newspapers, but sometimes the response in terms of actual attendees leaves something to be desired.
The first way to do that is by throwing yourself a party. This post also comes with a free downloadable checklist to help you promote your book. How to plan a successful booklaunch party ooligan press. You can plan a virtual party in place of a physical party, especially if finances are tight. Book launch parties take advantage of a critical type of marketing. In general, public pages have better tools for advertising and promotions.
There are so many ways to hold a book launch party, that this post couldnt possibly cover them all. Book marketing plan the definitive checklist book launch. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. What makes a launch party successful is the exposure it creates. Who is going to be therewho is helping you on the day e. Invites should generally only go out to people who are onbrand for your business. Whether you decide to have that inperson launch party or not, a virtual book launch is perfect. Regardless of what type of book is being promoted, the decisions a publishing company makes when planning a launch party can have an impact on the sales of a book as well as on the perception of what that book stands for. They were holding their event at bootsy bellows, a club located in hollywood, founded by david arquette. Here are some book launch party ideas that you could consider for your next book launch. Last may, i threw a book launch party for my young adult novel angelhood. You can host a picnic or tea party in the park, then read your book aloud. How to throw a successful book launch party the writing. Many authors want to host a launch party, and that can be a lot of fun.
Choose a venue thats interesting but doesnt outshine your product. A year of living prayerfully is a travel memoir i went to 12 countries in all so we went with a travel theme. Then i noticed id received an invite to a launch party. The book launch party usually falls under publicity. Hosting a book launch party on facebook fundsforwriters. Whether or not youre a facebook fan, hosting an online launch party for your justpublished book can gather readers and sell books. By the way, online research revealed your 12 tips for successful book launch parties article in yahoo news.
First, think about what a traditional party might be like. Includes tips on building mailing lists, running promotions and advertising. No one knows in advance which books will sell and which wont. The primary goal of a launch party is simply to celebrate your hard work. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Each hour, a different author hosted the discussion, with me in the first and last hours. Before you plan a book launch party, be sure you meet these critical success. How to host a virtual book launch party write2ignite. As in many of your blog posts, this one is very helpful.